How I Increase Organic Traffic to My Website|3 My proven strategy

Advice and suggestions from an SEO veteran

 By Adam Pennell 16/12/2024

As an expert in search engine optimization, I am constantly asked questions about how to increase the amount of traffic that comes from organic search results.

This is due to the fact that growing traffic has always been a difficulty for entrepreneurs who operate websites. Nevertheless, a number of people have observed a notable rise in the instability of traffic in recent times.

To achieve top-ranking positions in today's world requires a greater investment of time and effort, and the ever-evolving algorithms used by Google make it hard to maintain a position of prominence.

It makes sense to me as well.

I’ve been running my own website for 3 years and experienced all ups and downs. My website, on the other hand, is expanding in a moderate but steady manner without experiencing any substantial visitor losses.

 

Here are a few of the tactics that I use to boost the amount of organic traffic that comes to my website.

1. Focus on keywords with search potential.

I get multiple emails weekly from small website owners with the same question: “I’ve been consistently posting new content on my website. Why isn’t it growing?”

Well, publishing random material has nothing to do with organic visitor increase.

You can witness a traffic bump soon after releasing fresh material. However, that’s a so-called surge of hope.

Your content will never become searchable if you don’t target search keywords your audience enters into search boxes.

In reality, Ahrefs’ search traffic analysis showed a surprising revelation that 96.55% of all material on Google receives NO visitors.

You, me, and everyone else consume fewer than 4% of all organic material on the Internet.

If you want to generate content that ranks well on Google, you must know how to perform keyword research and on-page optimization. I’ve been employing these tactics for years to expand my website. 66.7% of all my website pages produce organic traffic, with 2 sites answerable for 67.1% of all traffic.

If you want to discover how to develop content that reaches the Google first page, see my SEO booklet.

   2. Enhance CTR to enhance organic performance.

Click-through rate (CTR) is the ratio of clicks your website gets to the number of times it appears in search engine results pages (SERPs) for a certain term.

• Let’s assume your website is number 3 for the phrase “best pizza places in NYC,” which receives 100 monthly searches.
• Out of those 100 searches, 15 individuals will click on your result.
• Your organic CTR for “best pizza places in NYC” would be 15% in this instance.

Organic CTR is a significant SEO indicator since it reflects how successfully your website listing competes with others and attracts the intended audience.

Note that CTR isn’t a ranking factor!

However, user involvement is regarded as one of Google’s ranking considerations!

Since CTR is part of online user behavior, analysts suggest that “pages that get clicked more in CTR may get a SERP boost for that particular keyword.”

Your website’s meta title and description are vital in calculating organic CTR for your web page.

If you design an appealing meta title that grabs users, they’ll likely click on it.

More clicks mean better CTR and perhaps higher ranks.

That’s why improving CTR has become one of my goals.

I used to do it manually by altering meta titles and descriptions for the money-making sites. However, that’s too lengthy and not scalable.

That’s why I automated my CTR optimization duties using SERP Empire.

In a word, SERP Empire is a service that offers to enhance your website’s position in search results by improving its CTR.

Here’s how it works:

• You supply SERP Empire with your website’s URL and the keywords you wish to rank for.
• SERP Empire organically replicates consumers looking for certain terms on Google and clicking on your website.
• This boost in CTR communicates to search engines that your website is relevant and worthwhile, which may improve your position in organic search results.

My SERP Empire dashboard with two active campaigns.

I found this tool from Craig Campbell’s SERP Empire review. He is an SEO guru from Glasgow.

Craig utilizes SERP Empire to enhance his affiliate website pages. In one of his videos, he revealed how he increased page organic ranks from 6th to 1st on Google utilizing SERP Empire.

That’s a respectable accomplishment!

A snapshot from Craig Campbell’s SERP Empire video evaluation.

SERP Empire provides their base plan for free. In my view, it’s great for content makers and small enterprises on a low budget. You may build up one campaign and experience its amazing CTR-boosting features.

I’m trying SERP Empire to increase the general website performance and the Videvo review, in particular. I want to boost organic ranks in the Indian market since that’s where most Videvo tool users come from.

My article ranks 10th for the desired keyword. However, my objective is to get it back to 8th place and rank even higher with the aid of SERP Empire.

3. Update old content

Content updating is an underrated SEO approach that offers considerable effects if executed properly.

You may create hundreds of organic visitors to your website by refining current content instead of developing new ones.

Based on my experience, it’s cheaper, quicker, and more scalable.

Besides, you’ve already invested work into developing that material. So, you deserve some prize!

That’s why I examine my material annually and update money-making sites. It helps keep up with the competition and maintain ranks.

Here’s what happened on one of my website pages after I updated 50% of the text and added new keywords.

How the performance of my Medium review improved after altering 50% of the material.

It’s not a one-time success story.

I’ve tried this method on my client websites, which has always worked! That’s because consumers appreciate new and useful material. They don’t want to read obsolete things.

Positive online user behavior signals aren’t gone ignored by Google. If your content satisfies users’ search intent, Google will sooner or later enhance your web page’s ranks.

In conclusion

Growing a website is challenging, particularly today.

Various Google upgrades and a vast spread of AI-generated content make it tough to break through the noise and reach your target audience.

If you want to expand a website, you must recognize there’s no magic pill to speed up the process.

Proven-to-work methods are still the ones that have been working for years. I’m referring to researching keywords with search potential, writing high-quality material, and optimizing it for ranks.

Yes, it still works!

Google will prefer expert material with unique insights over superficial information on the web.

You are absolutely not late to the party. Besides, several tools, like SERP Empire, have been created to automate your SEO procedures and assist you in increasing your website’s performance in organic search results.

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